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The chronicle of the presentation, when it was finished it was not at all clear to the consumer what he should consume. Pricing for new products is unclear, because new devices have overlapping features that make consumers think about what Buy Bulk SMS Service want and what it pays for. If until now Apple consumers had to ask themselves whether or not they wanted to update their device (and it was assumed that the next one would always be better), now everything is Buy Bulk SMS Service complex. With so many options, Apple is trying to offer solutions for everyone and for all consumers (even those who don't want to spend a lot of money). This way they can reach more potential consumers, true, but with this they are also starting from what had been their master line about their products and how to launch them.

As they point out in the Journal , they no longer follow the masterful lines that Steve Jobs had launched (very specific products and a simple choice, with prices that are not for everyone) and that had been established as a brand image. It's not the only Buy Bulk SMS Service And the truth is that this analysis Buy Bulk SMS Service is not the only one that has spoken in recent years about how the presentations of its products are no longer exactly what they were and also how Apple's strategy Buy Bulk SMS Service it comes to reaching its consumers is separating from its original brand guidelines (although, yes, we must not forget that Apple is still one of the most valuable brands in the world and that its value grows year after year). Already in 2016, his presentation of the new iPhone ended up being seen as boring .

Apple hadn't had anything really surprising to present (it's been a few years since its terminals are so far ahead of Android's capabilities, sometimes they even present things that Android already has). The products seemed like simple versions of themselves and not the surprising innovative bet of years ago, one of the keys that made the presentations work so well. Apple, analysts wondered, was perhaps losing its status as a cool brand , no matter how much money it kept making. Years later, the question is still present. Apple last year presented good results in theory, but questionable for analysts who began to fear that it was becoming a boring brand .